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Activa PR customizes its wide range of services to each client; the cookie-cutter approach is never applied. Each program is unique and mapped to your individual needs, goals and budget. Whether you need awareness in a new market, repositioning of a brand, or a new product or business launch, you’ll receive senior-level attention, focus and strategic counsel.
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To distinguish you from the pack right from the start, Activa PR can help lay the foundation for consistent messaging, and provide you with creative solutions to maintain your flow of external communications. Our messaging, positioning and program strategy services can include:
- Elevator Pitches
- Positioning Exercises
- Storytelling Backgrounder
- Multi-word descriptors and taglines
- Story angles and pitches
- PR Timeline
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From introducing your company or new product, to building key journalist contacts within the business, trade and broadcast press, our media relations services cover a broad range of needs. Activa PR media relations encompass the following:
- Product launch tours
- Editorial programs
- Proactive outreach
- Target list development
- Reviewer programs
- Competitive analysis
- Contributed article placement
- Media training
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We skillfully cultivate your customer base and highlight its successes to help you provide the validation the market demands. In every aspect of PR and beyond, you will realize tangible benefits from this unique service. Tailored to provide a win-win end-result for you and your customers, the CPR breathes life into companies’ sales and marketing efforts and greatly contributes to new business generation and customer retention. Components of the program include:
- Customer qualifications
- In-depth interviews
- Press testimonials
- Investor, analyst and prospect references
- New client press releases
- Case studies
- Marketing and sales collateral
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Activa PR helps you articulate your message clearly and effectively via:
- Press releases
- Case studies
- Contributed articles, “ghostwritten” by Activa PR on behalf of your executives
- Question & Answer documents (Q&A’s)
- Company and executive background documents
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We work directly with leading and emerging firms that influence your customers’ buying decisions through the following:
- Analyst tours
- Briefing materials and research
- Testimonials
- Ongoing outreach
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Activa PR clients bypass expensive exhibitor fees at key industry tradeshows and conferences, while still establishing a presence and speaking to their target audience and prospects through speaker placements. Our speaker relations services are proven to secure speaking engagements at premier industry events so that you can:
- Establish thought leadership
- Address your company’s vision to top decision makers and influencers
- Build your company’s brand and visibility via high-level venues
- Share your and your clients’ best practices through case studies that inform the market and build credibility
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