GETTING HEARD IN A COMPETITIVE MARKET — FINJAN INC.

When it comes to competitive markets, the crowded Internet security business tops most lists, with hundreds of companies vying for media attention. Finjan Software, with its unique approach to battling obnoxious computer problems like viruses, spam and other malicious code, wanted to break through the noise and get on the map – fast. Activa PR quickly defined Finjan’s competitive edge and went after the big guns in media with story ideas that stood out from the pack for their relevance, interest and timing.

Within the first month of working with Activa PR, Finjan was featured in morning and afternoon drive–time radio coverage by the San Francisco Bay Area’s NPR affiliate, KQED–FM and in business press giant Investor’s Business Daily. Each hit conveyed Finjan’s unique messaging to key audiences accurately and urgently. Through working with Activa PR, Finjan was able to grow media coverage by 200%, establish thought leadership for company executives and develop relationships with influential media.