GETTING OUT THE WORD – ADVANTAGE PERFORMANCE GROUP

Advantage Performance Group (APG) is a network of some of the most talented human performance professionals in America, each with successful training and human resources careers behind them. Serving the Fortune 500 by selecting and customizing the best sales training and HR solutions for the job and implementing them, APG was well regarded by its clients but otherwise a “well-kept” secret.

Activa PR began working with APG in the Spring of 2003 and quickly helped the company establish thought leadership in the sales and training press with outreach to publications like Selling Power and Sales and Marketing Management. By crafting a story around the talented network of professionals, Activa PR was able to get coverage in specific regional markets, spurring interest from prospects and leading to additional sales.

APG went from minimal press exposure in the San Francisco Bay Area to being featured in the San Francisco Business Times, the East Bay Business Times and the North Bay Business Journal in addition to key sales and training publications. Coverage has also benefited APG’s clients and partners through carefully prepared case studies, press releases and press interviews, further strengthening APG’s business as well as their value proposition.